Inbound Marketing
It is the perfect time to take your business to another level, open your digital window and reach millions of people, in your region, country or the world, the limits are put you
It is the perfect time to take your business to another level, open your digital window and reach millions of people, in your region, country or the world, the limits are put you
Inbound marketing is a methodology based on attracting customers with value, useful and relevant content in each of the Buyer Journey stages (buyer's route). With Inbound Marketing, potential customers will end up finding your company through different channels such as search engines, social networks, blog or your website. Inbound differs from traditional marketing in which it does not need to “force” the consumer to see your communications, but seeks to “attract” the attention of potential customers thanks to the creation of content designed to address the needs and problems of your ideal customers(Buyer person).This will attract qualified prospects and generate confidence and credibility for your company.
Instead of focusing directly on the sale as it does the most traditional marketing (sometimes known as outbound marketing or as interruption marketing), the company that performs the marketing of attraction is focused on providing information to the consumer potential, so that it takesTo this company for an expert on the subject.Attraction marketing is often compared to relational marketing, which is also based on the creation of a relationship with the consumer potential, with the difference that relational marketing is also used for retention of consumers already acquired
Inbound marketing methodology is based on offering an experience of excellence to each client.In addition, current users have higher expectations of companies and customer service.Therefore, it is important to help them solve their problems and needs, through a correct, value interaction and that delights them.If it is achieved, then they will continue to buy you and generate with them a long -term link, they will recommend your company (evangelizers) and will tell everyone that they are fans of your brand.
You have already managed to attract adequate visits and turn part of them into business opportunities.You go on the right path.Now it only remains to transform these opportunities into customers.The most effective method to achieve this will depend on the available sales tools and the particularities of each potential customer.You will only have to create the best approach form, with the best offer and thus close the sale successfully
Once you have managed to attract relevant visits to your website, the next step to follow is to convert them into sales opportunities.To achieve this, you have to start a conversation in the way that best suits them;such as using forms, messages or dischargeable content to begin to interact.When you are already in contact with your visitors you must answer all the questions that are asked and offer them relevant and valuable content for each of your Buyer Person, and thus continue the communication initiated
It is not that all users end up visiting your website, but to attract those who are really interested in you and can become sales opportunities and, in the end, satisfied customers.It is achieved by offering value content at the right time to say, when they are looking for content to solve a problem or a need
We are endorsed as an Inbound marketing team certified and specialized in developing the best Inbound strategy for our customers, always with the aim of reaching the marked goals.In addition, with the support of a technological solition of Inbound Marketing all in one
We offer strategic consulting so you can execute an Inbound Marketing campaign with your own teams.We assistance to the project with periodic reviews of review and analytics of how it is being carried out and what should be improved. Through the deployment of the Inbound Marketing methodology, your company or brand will be able to attract and turn potential customers. Understanding that this is a strategy that to give good results must be deployed over a certain period and that can be complemented with other digital marketing strategies that reinforce it (SEM, email marketing, social ADS, branded content). If you want to take advantage of all the benefits of Inbound, get in touch with us